Lance Dale Gollayan

 COMMUNICATION THEORY      Communication is the actionable transmission of information from one person, group, or location to another by writing, speech, or a media that facilitates comprehension. Every communication contains at least one sender, a receiver, and a message. Many factors can influence how a message is sent from sender to recipient, since communication influences how individuals interact. These include the location, method of communication, cultural context, and emotions involved. However, communication allows individuals to communicate and discuss different areas of their lives.      A "communication theory" defines as an effort to explain how and why people interact meaningfully with each other. Such ideas can come from a range of disciplines, including psychology, biology, and philosophy, however, the study of the nature of communication is a field in and of itself. A communication theory is primarily concerned with explain...

  Advertising Principles and Practices What is Advertising? Advertising is a type of promotion that seeks to encourage a certain audience to purchase a good or service. It is one of the oldest forms of marketing which attempts to influence the actions of its target audience to either buy, sell, or do something specific. Using a highly tailored message the advertisement can be niche (targets a small audience) or general (targets a large audience). The majority of marketing strategies, including email marketing and search engine marketing, are far more recent than advertising. Advertising has been divided into two types since the internet became the norm: traditional advertising and digital advertising. Print, TV, and radio advertisements are considered to be traditional advertising because they have been used for more than 150 years. The most effective form of advertising for businesses is print media since it relies on the target market physically receiving the message through flye...

  Radio Production     Radio is an audio device for reaching a large audience with messages. When using radio, electrical waves are used to transmit messages. In other words, these waves could be used to transmit and receive sound. The act of employing electromagnetic waves to transmit and receive messages over the air is referred to as radio. Additionally, it has to do with the action of broadcasting programs so that listeners can hear them. The word "radio" comes from the Latin device whereby electromagnetic signals are broadcast and distributed via a transmitter to a dispersed audience who receive them via an antenna on a receiving set. When using radio, electrical waves are used to transmit messages. Radio can also be thought of as a medium for transmitting and receiving messages via electronic waves in the air. Additionally, it relates to the practice of broadcasting programs so that viewers can hear them.     Radio Production is the process of creating...

  Digital Publishing Digital publishing, also known as electronic publishing or online publishing, is the dissemination of various online works, including eBooks, magazines, journals, and newspapers. Any business or publisher can use this method to digitize documents and information that people can see online, download, occasionally modify, and even print off or share in another way if they so want. People can access digital content devices, such as computers, smartphones, e-Readers, and many others. Companies can post and share videos, digital animations, podcasts, and infographics through digital publishing. The difference between Print Publishing and Digital Publishing is that print publishing is any type of media that people can pick up, touch, or read. On the other hand, digital publishing appears online or on digital screens only. However, the publications people choose or the information they can find from either may be similar. Both include long-form publications such a...

BROADCASTING PRINCIPLES AND PRACTICES Broadcasting is distributing created content or some sort of message to a mass scale of the audience by using telecommunication technologies or two-way communication between two parties, such as a walkie-talkie. Broadcasting essentially is all that Telecommunications is all about. There is a vast array of methods and formats for how broadcasting can be done and for what purpose. Radio, TV, and Data transmission are a few basic formats. Analog or Digital, wireless or cable, and microwave are some methods. Telecommunications mainly revolves around broadcasting. Broadcasting can be done in a variety of ways and formats, depending on the objective. Basic formats include radio, television, and data transmission. Some ways include analog or digital, wireless or cable, and microwave. PRINCIPLES AND PRACTICES OF BROADCASTING If a person wants to be a broadcaster, first they must know the principles and practices of broadcasting so that they comprehend ...

COMMUNICATION MEDIA LAWS AND ETHICS Communication Media Laws and Ethics encompass all legal issues affecting the media and telecommunications industries. These issues include free speech issues, defamation, copyright, and censorship. There are additional privacy concerns, as well as whether or not content can be printed, aired over the radio, or published online. Communication Media Laws and Ethics used to primarily affect journalists and publishers. However, since the introduction of the Internet and desktop publishing, ordinary people are just as likely to encounter legal issues. IMPORTANT KEY TERMS TO KNOW ABOUT COMMUNICATION MEDIA LAWS AND ETHICS          Freedom of Expression - Everyone has the right to freedom of expression. This right includes the freedom to express oneself, as well as the freedom to receive and transmit information and ideas without interference from the government and without regard for national borders.       ...